Start off by explaining to clients what will happen if you ignore SEO in your redesign. Explain to them how a website redesign enhances SEO strategies across the board. A redesign is essential and should be part of your client’s budget. There are a couple of risks to point out.

Your clients would like to see optimal results for minimal work. For this reason, it can be difficult to convince them that a website redesign enhances SEO strategies. However, if you try to redesign a site without taking SEO into account, you are going to face bigger problems down the road.